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Dropping set prices boost HDTV figures

Thu, 11/10/2005 - 7:00pm
Jeff Baumgartner, CED

Spurred by dropping equipment prices, the number of high-definition-capable television sets jumped to 12 percent at the end of Q3 from 7 percent a year ago, reported Leichtman Research Group (LRG), in a new report.

LRG, citing a survey of 1,300 U.S. households, noted that the mean purchasing price of new HDTV sets bought in the past year was about 33 percent lower ($1,600) than a year ago ($2,400). About 11 percent of non-HDTV owners said they'd be more likely to purchase an HD set in the next year if the cost was lowered to $1,000 - about the same price cited a year ago.

Men remain the primary purchaser, representing 82 percent of those who were considered the primary HDTV set purchase decision-makers.

LRG added that about 18 percent of current HDTV owners are "likely" to buy another one in the next year.

"HDTV has certainly grown beyond the early adopter stage. While the cost of HDTV sets has declined, prices still remain out of the range of the average U.S. household," said LRG President and Principal Analyst Bruce Leichtman.

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