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LodgeNet, Paramount check in with HD-VOD deal

Tue, 10/11/2005 - 8:00pm
Jeff Baumgartner, CED

Hotel entertainment magnate LodgeNet Entertainment Corp. has secured the rights to offer high-definition films from Paramount Pictures.

Under the deal, LodgeNet will use its new "sigNETure" HDTV system to provide on-demand access to hi-def versions of titles such as War of the Worlds and The Longest Yard. The Hard Rock Hotel in Chicago is one of the first hotels to tap the new LodgeNet offering.

A LodgeNet spokeswoman said the company has its HD system hooked into about 2,000 rooms so far, and that number is expected to rise later this year as the company installs more sites with the sigNETure system. In all, LodgeNet provides interactive services to more than 1 million rooms and 6,000 hotel properties worldwide.

"Through this landmark agreement, LodgeNet is again elevating the guest experience hoteliers are seeking from their HDTV investment by delivering newly released Hollywood movies in true high-definition clarity," said LodgeNet President & CEO Scott Petersen, in a statement.

Paramount noted that LodgeNet's content protection system "was key in our decision to authorize distribution of high-definition titles." LodgeNet's HDTV system supports Pro:Idiom, a security platform developed by LG Electronics.

LodgeNet also supplies HD fare from HBO and titles originally produced for IMAX Theaters.

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