Comcast takes shot at online hockey
Comcast Corp. is looking to score a goal with its broadband Internet users by offering live National Hockey League games on its Comcast.net portal.
In a deal struck with the NHL and Comcast-owned Outdoor Life Network, the MSO will be the first broadband provider to stream NHL games over the Internet. Beginning last month, Comcast began streaming as many as two live games daily, with expectations of a maximum of 300 games for the 2005–2006 NHL season. The streaming content will be available on the Comcast.net sports channel, and to the MSO's 7.7 million cable modem subs.
This month, Comcast will start adding more NHL content, including access to an archive of streamed games available for 48 hours after the original broadcast; a custom media player; Hockey Fan, a content package including video game highlights, previews, reviews and player interviews; links to the OLN TV schedule and commentary from its on-air hockey experts; links to the NHL full-season schedule and merchandise; and a complete league scoreboard.
"With Comcast, hockey fans can experience an entirely new level of their favorite sport," said Greg Butz, senior vice president of marketing and business development for Comcast Online. "We are offering our customers a fast, reliable connection and content they can't get from any other broadband provider—such as their favorite NHL teams, streamed live and archived for a limited time, for added convenience."