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Bresnan rides Rentrak

Wed, 07/20/2005 - 8:00pm
Jeff Baumgartner, CED

Bresnan Communications has agreed to trial a video-on-demand (VOD) measurement and reporting platform from Rentrak Corp.

Rentrak's proprietary OnDemand Essentials system will enable Bresnan to supply anonymous, encoded VOD transaction information via the already installed C-COR Inc. nABLE backoffice platform.

Bresnan has agreed to test Rentrak's platform for one year. Rentrak said it marks the first time its system will obtain usage data from the nABLE platform.

"Rentrak will enable us to more accurately monitor and analyze on-demand viewing preferences so that we can further enhance our video-on-demand offerings to our customers," said Bresnan Vice President of Operations Jim Gemmill, in a statement.

Rentrak also has agreements with Cablevision Systems Corp., Charter Communications, Comcast Cable, and Insight Communications.

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