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Turner taps into gaming

Tue, 04/26/2005 - 8:00pm
Jeff Baumgartner

Turner Broadcasting System (TBS) is moving ahead on GameTap, a broadband-based network featuring games-on-demand and original programming. Turner expects to launch the service this fall.

Turner said it has licensed close to 1,000 games from 17 publishers for the GameTap service. GameTap will launch with 300 titles, but will add new games and content each week.

A subscription to the forthcoming "all-you-can-play" gaming service will give users access to content from up to two household PCs. The GameTap client will provide secure access to the gaming and content library. The service will also support gameplay through traditional keyboards and mice, as well as most USB-based peripherals, Turner said.

GameTap will charge a subscription fee of between $10 to $20 per month, according to a Turner spokesman.

The gaming service will give Turner the ability to extend its name and content well beyond traditional video.

"With GameTap, we are bringing to games what we brought to cable television: compelling, branded environments where beloved properties live on," said Andrew Heller, president of domestic distribution for TBS, which operates networks such as CNN, Turner Classic Movies and Cartoon Network.

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