Cablers begin 'i-GUIDE' rollout
Bright House Networks, Comcast Cable and Shaw Cablesystems have started to deploy i-Guide, a next-gen interactive program guide (IPG) developed by GuideWorks LLC, a joint venture of Comcast and Gemstar-TV Guide.
The hi-res i-Guide adds features such as dual-tuner DVR applications not found in Gemstar's previous generation "tan" guide. It also offers a cleaner interface and high-definition and video-on-demand support. i-Guide also houses 14 days worth of program listings and expanded grid space displaying three half-hours of upcoming shows.
Gemstar-TV Guide is supporting the launch with a new affiliate marketing campaign to help systems deploy and introduce i-Guide to their customers.