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Cablers begin 'i-GUIDE' rollout

Tue, 10/26/2004 - 8:00pm
Jeff Baumgartner

Bright House Networks, Comcast Cable and Shaw Cablesystems have started to deploy i-Guide, a next-gen interactive program guide (IPG) developed by GuideWorks LLC, a joint venture of Comcast and Gemstar-TV Guide.

The hi-res i-Guide adds features such as dual-tuner DVR applications not found in Gemstar's previous generation "tan" guide. It also offers a cleaner interface and high-definition and video-on-demand support. i-Guide also houses 14 days worth of program listings and expanded grid space displaying three half-hours of upcoming shows.

Gemstar-TV Guide is supporting the launch with a new affiliate marketing campaign to help systems deploy and introduce i-Guide to their customers.

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