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Nets bolster HD sports coverage

Tue, 07/27/2004 - 8:00pm
Joe Bant

The world of sports continues to assert its central role in the HD revolution. NBC Universal Cable said it will offer more than 65 hours of the tennis U.S. Open in HD, while iN DEMAND announced plans to carry the Mike Tyson vs. Danny Williams fight in hi-def.

NBC will present the USA Network-produced U.S. Open coverage on Bravo HD+ starting August 30. For the first week of the event, Bravo HD+ will carry a simulcast of USA's primetime schedule, showcasing the opening rounds of the men's and women's singles tournament. Starting the second week, the network will offer full-day coverage every day leading up to the women's doubles final on Sept. 12. The total 65.5 hours of HD coverage this year is up significantly from the 36 hours made available during last year's event.

iN DEMAND, meanwhile, will offer the Tyson vs. Williams bout July 30, delivering it live via pay-per-view (PPV) over the AMC-1 satellite.

"While iN DEMAND and its 24-hour INHD and INHD2 high-definition television channels are delivering continuous HDTV programming to growing audiences across the U.S., this HD pay-per-view event will be a first for the cable industry," said John Vartanian, iN DEMAND's senior vice president of technology and operations, in a release.

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