DirecTV customers can now watch the digital programming as car passengers - thanks to an agreement between the service provider and KVH Industries Inc.

Under the terms of the agreement, DirecTV has authorized KVH to solicit subscriptions to the satellite service that will be received by KVH's new TracVision A5 low-profile antenna, which is designed for use in vehicles.

"Thanks to the ubiquity of DirecTV's service, and the award-winning TracVision A5 low-profile satellite TV antenna, live programming is now available virtually wherever consumers travel in the United States," said KVH President & CEO Martin Kits van Heyningen, in a release.

The agreement is part of a growing, potentially lucrative trend. According to a 2003 report by Frost and Sullivan, the market for vehicles equipped with video screens could exceed $18 million by 2008.