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Microsoft, SeaChange fuse Foundation with VODlink

Mon, 05/03/2004 - 8:00pm
Staff

Microsoft TV and SeaChange International Inc. have extended their joint efforts to provide network operators with flexibility in developing, marketing and deploying video-on-demand (VOD) services.

Specifically, SeaChange's VODlink software will be integrated with the Microsoft TV Foundation Edition platform, allowing operators to take advantage of VODlink's value-added capabilities, such as DVD-on-demand. The agreement ensures support of SeaChange VODlink in future versions of Microsoft TV Foundation Edition and Microsoft TV Interactive Program Guide (IPG) for television operators that choose VODlink services.

Beginning in 2005, cable operators will have the option to use VODlink features integrated with Foundation Edition. The combination of Foundation Edition and VODlink will enable operators to deliver a variety of on-demand services that potentially increase buy rates and derive more value from their existing VOD infrastructure.

The integration will provide cable operators with new, advanced capabilities such as incorporating full-motion video into static on-demand graphics, and employing new interactive advertising options and DVD-on-demand. The simple utility of DVD authoring will help cable operators accommodate a range of new content — including movies and television shows, local programming and long-form advertising — in a timely and cost-effective manner, which will further differentiate cable services from competing satellite services.

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