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Kasenna boosts VOD management, integration support

Sun, 04/04/2004 - 8:00pm
Jeff Baumgartner

Though the name of the video-on-demand game early on was to make sure the technology worked, the focus has since shifted to network management as deployments continue to grow in complexity and require more and more human resources.

Kasenna Inc. hopes to tackle this issue with vFusion, a management system that can handle asset and metadata management from one spot no matter how large the VOD deployment might be.

With vFusion, "we can manage networks within networks," said Kasenna President and CEO Mark Gray, noting that VOD networks under the auspices of a provider might support a variety of different price points, content windows and interactive program guides.

The centralized cluster management approach enables operators to manage all servers as if they are one virtual server and put content anywhere on those networks.

Kasenna also plans to open things up with vForge, a platform that's built on published APIs. That platform will enable service providers to build their own middleware and, therefore, erase some major integration headaches. vForge will also give operators the ability to write their own interactive applications.

Gray acknowledged that the platform shares some similarities with Time Warner Cable's Interactive Services Architecture (ISA).

Kasenna, however, will continue to rely on partner N2 Broadband and its OpenStream platform to fuel a foray into the cable sector. Kasenna, Gray said, will not market vForge to the cable market.

"We've got a strong partner in N2 Broadband, and we intend to go at the cable market together," he added.

Kasenna, which has deployed more than 7,000 IP-based servers worldwide, has announced one U.S. cable deployment: Mid-Hudson Cablevision of Catskill, N.Y.

Kasenna has also received its first order from a "major" MSO, but is not yet at liberty to name that customer, Gray said.

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