Perhaps a Rupert Murdoch-led DirecTV isn't the only thing cable has to worry about on the interactive television front. EchoStar Communications pushed ahead with its own iTV strategy with the launch of two new interactive TV channels.
EchoStar will offer a trivia program from Buzztime and Fantasy Cup Auto Racing from Silverstar Holdings. The DBS provider will sell Buzztime for $3.99 per month and the fantasy auto racing service for $4.99 per month.
DISH's iTV menu, powered by OpenTV, is located on channel 100, where it provides other interactive elements ranging from customer support, weather, sports and entertainment information.