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Comcast beefs up local VOD in New England

Thu, 04/15/2004 - 8:00pm
Jeff Baumgartner

Comcast Cable said it has partnered with a handful of broadcasters to offer local video-on-demand programming to customers in New England.

There, where the MSO serves roughly 2.2 million subs, the MSO will provide on-demand access to programs from New England Cable News, WCVB-TV Channel 5, WGBH, New England Sports Network (NESN) and corporate cousin CN8, The Comcast Network. Digital subs will access those programs via the operator's "Get Local" category.

"Get Local brings together some of New England's best programming brands in a format that fundamentally changes the way people watch television," said Michael Doyle, president of Comcast's Eastern Division and founder of CN8, in a release. "Our content partners at NECN, WCVB, WGBH and NESN are pioneers — the first in New England to deliver content through this innovative technology."

By way of example, NECN will offer on-demand access to shows such as New England Midday, This Week in Business and New England Dream House. NESN, meanwhile, will offer up Boston Bruins playoff coverage.

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