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Mag Rack checks in with On Command deal

Tue, 03/09/2004 - 7:00pm
Jeff Baumgartner

Mag Rack will offer video-on-demand programming to more than 300,000 hotel rooms nationwide after inking a distribution deal with On Command Corp. Financial terms were not disclosed.

On Command initially will offer five of Mag Rack's most popular video magazines: "Classic Cars," "Motorcycle Freedom," "Your Next Car," "Yoga Retreat" and "Personal Trainer." Mag Rack refreshes content each month.

"Our partnership with On Command provides Mag Rack the opportunity to continue to roll out its unique brand of on-demand programming to a nationwide audience," said Mark Romano, Mag Rack's vice president of alternate technologies, in a release.

Mag Rack also has VOD carriage deals with corporate cousin Cablevision Systems Corp., Insight Communications, Mediacom Communications, Charter Communications, Comcast Cable, Pencor and Altrio.

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