Road Runner upgrade gets Real
Time Warner Cable has licensed some key technology from RealNetworks Inc. to support the MSO's Road Runner high-speed data service.
Time Warner, which is upgrading the Road Runner portal with a spate of rich media content, said it has selected the new Real 10 Media Delivery Platform and Helix media delivery software and application software to power the enhancements.
Under the agreement, Time Warner Cable will deploy Helix servers throughout its network to manage the operator's Internet media and to deliver large volumes of high quality streaming audio and video content to Road Runner subscribers.
Real 10, introduced at last week's Consumer Electronics Show in Las Vegas, includes RealAudio 10, which adds surround sound capability and support for Coding Technologies' MPEG-4 AAC/aacPlus codec and software, and RealVideo 10, a codec that improves bandwidth efficiency 30 percent compared to the RealVideo 9 platform.
"Our customers have told us that they want to better utilize today's media rich Internet, and RealNetworks is one of the platforms that enables us to deliver an enhanced broadband experience to consumers," said Jeff King, executive vice president, Time Warner Cable Network Services and president of Road Runner.
The Real 10-Helix combination will enable Time Warner Cable to manage content ingestion, encoding and media workflow and media network monitoring.
As part of the agreement, RealNetworks is providing professional services to integrate its Internet media platform with Road Runner's Web portal tool and network management infrastructure.
"Time Warner Cable has recognized the importance of providing video and audio programming as a key way to drive loyalty and usage by their broadband customers," said Real Senior Vice President Carla Stratford.