Broadcom realigns its business stars

Wed, 09/24/2003 - 8:00pm
Jeff Baumgartner

Broadcom Corp. has restructured its business into four distinct groups, claiming the move will help the silicon maker improve the focus and execution of its sales and marketing efforts.

The unit with the most concentrated cable interest is Broadcom's Broadband Communications Group. Led by company Group Vice President Daniel Marotta, the division will focus on OEMs (original equipment manufacturers) and original design manufacturers (ODMs) in the satellite, cable, DSL and fixed wireless sectors. Products from the unit will include chipsets for broadband modems and gateways, cable and satellite set-tops, digital TVs and cable modem termination systems.

The other divisions are: Enterprise Computing Group (large PC and server OEMs, storage system vendors); Network Infrastructure Group (enterprise and small- to medium-sized business network system OEMs and ODMs); and the Mobile & Wireless Group (cellular phone OEMs, Wi-Fi-based PC, client, access point and consumer and business equipment OEMs and the company's VoIP product lines).

Each group reports directly to Broadcom President and CEO Alan "Lanny" Ross. The changes are affective immediately and not expected to result in any layoffs, the company said.


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