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Warner Bros. taps IP to distribute syndicated fare

Thu, 07/10/2003 - 8:00pm
Jeff Baumgartner

Warner Bros. Domestic Television Distribution has partnered with Pathfire Inc. to store, forward and deliver syndicated programming to U.S. and Canadian broadcast stations over a digital, IP-based platform.

Warner Bros. will use Pathfire's Digital Media Gateway (DMG) to initially transfer off-network episodes of "Friends," "The Drew Carey Show," "ER," "Will & Grace," "Suddenly Susan," and first-run episodes from series such as "Street Smarts" and "Elimi-DATE."

Pathfire's DMG platform enables syndicators to deliver, track, manage and verify their programming, commercial spots and promos to broadcast stations.

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