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Rainbow Sports teams with ExtendMedia on new VOD network

Thu, 06/26/2003 - 8:00pm
Jeff Baumgartner

Rainbow Sports Networks (www.rainbow-media.com/regbus/sports.html) has hired digital TV firm ExtendMedia (http://www.extend.com) as a development partner for sportskool, a new sports-instruction video-on-demand cable network.

The new on-demand net, slated to launch in the fourth quarter of 2003, will feature original sports instruction and coaching guidance for a range of sports and fitness activities. Rainbow Sports Networks has also tapped ExtendMedia to create a broadband component for sportskool.

Rainbow Sports, a division of Cablevision Systems Corp.'s Rainbow Media Holdings Inc. programming arm, said sportskool already has a library of 1,500 segments covering 90 different sporting activities.

ExtendMedia also does work for cable programmers such as Rainbow's Mag Rack service and ESPN.

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