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ICTV adds VOD, HD support

Wed, 06/04/2003 - 8:00pm
Jeff Baumgartner

ICTV has made upgrades to its thin-client, interactive television HeadendWare platform that account for cable's video-on-demand and high-definition television services.

ICTV, which will demonstrate those updates at next week's National Show in Chicago, said the upgraded platform will include headend-based subscriber controls and VOD menuing that can support up to 20,000 VOD subs per channel via the company's proprietary pre-encoded MPEG technology. On the HD front, ICTV will show off its "adaptive resolution" technology, which enables operators to deliver interactive content in both standard- and high-definition resolution.

ICTV will also show off a DOCSIS-based adaptor designed to foster interactive applications such as VOD, customer care and games without the need for a digital set-top box. The initial design is a "low-cost" dongle that connects to the USB port of a standard cable modem. Later versions could be directly integrated with the modem, the company said.

Separately, ICTV has struck a partnership with One Economy Corp. as part of a plan "to deliver content designed to help elevate standards of living for low-income households."

ICTV and One Economy, a non-profit group that touts former FCC Chairman Bill Kennard as a board member, plan to pair ICTV's HeadendWare platform with content from The Beehive, a Web site that provides basic on issues such as finances, health, employment and education to low-income individuals.

The site's "Money" category, for example, explains how to open a checking account, how to write a check and how to use an ATM.

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