While MSOs such as Comcast Corp. continue to dream of a forthcoming, all-digital world, that future is well underway, thanks to growing competition between cable and satellite operators, according to a new report from Horowitz Associates.
The research firm, citing a 10-year overview report entitled "Transitioning to the Digital Home," tagged current digital cable and satellite penetration at 38 percent. Broken down further, 64 percent of those surveyed said their home is now digital (38 percent), or about to become digital (26 percent).
Although the consumer segment is going digital, service providers must address some languishing issues if those numbers are to continue to soar.
The consumer "is way out in front of...both the service providers and the content providers, who must quickly and urgently address compatibility, convergence and rights management issues if we are to reach the next level in the transition to the digital home," said Howard Horowitz, president of Horowitz Associates, in a statement.