BigBand takes VOD to the edge
BigBand Networks Inc. expanded its broadband horizons with the introduction of a video-on-demand product that integrates quadrature amplitude modulation (QAM) and RF upconversion with the company's flagship Broadband Multimedia-Service Router (BMR).
Dubbed the BigBand VOD Edge, the product combines QAM RF with the BMR's switching and media processing, and supports protocols such as Gigabit Ethernet, which has quickly become the transport of choice for cable operators that are deploying VOD in new markets.
BigBand's latest application, which can handle VOD flavors ranging from traditional movies-on-demand to subscription-VOD and network-based personal video recording, complements the company's support of digital broadcasting, high-definition television and "zoned" ad-insertion.
BigBand has yet to announce any customers for the VOD Edge product, but the start-up has secured relationships with several MSOs, including Cox Communications, Rogers Cable, Blue Ridge Communications, Comcast Corp. (via AT&T Broadband) and Time Warner Cable.