SeaChange outlines VOD deployments with Time Warner Cable
As Time Warner Cable aggressively rolls out video-on-demand nationwide, SeaChange International Inc. says its VOD systems have been deployed by 14 TWC and two other cable divisions that will soon be part of the Advance/Newhouse group. All 16 locations are currently running the "iCONTROL" service, providing movies and music-on-demand, subscription video-on-demand and tiers of free, on-demand programming.
Specifically, SeaChange says its equipment has been rolled out in the following markets: Austin, Texas; Albany, N.Y.; Bakersfield, Calif. (Advance/Newhouse); Binghamton, N.Y.; Birmingham, Ala. (Advance/Newhouse); Charlotte, N.C.; Desert Cities, Calif.; Kansas City, Mo.; Lincoln, Neb.; Portland, Maine; Raleigh and Fayetteville, N.C.; Rochester, N.Y.; San Antonio, Texas; Shreveport, La.; Syracuse, N.Y.; and Waco, Texas.
SeaChange rivals Concurrent Computer Corp. and nCUBE Corp. also supply VOD gear to TWC in several markets, where subscribers are able to choose from a full slate of on-demand programming, including multiple Hollywood movie categories and SVOD services from HBO, Showtime and Cinemax.
Time Warner Cable's free-on-demand offering encompasses feature programs and series episodes from A&E's Biography Channel, BBC America, Comedy Central, Cartoon Network, CNN, DIY, Food Network, The Golf Channel and HGTV, as well as a library of music-on-demand.
"VOD is cable's unique opportunity to give consumers the ultimate in choice, convenience and quality in television. iCONTROL makes a digital two-way connection with subscribers and backs it with our local customer service - things the competition can't do for consumers," said Stacy Schmitt, director of public affairs for Time Warner Cable's Waco Division, in a press release.
The TWC divisions using SeaChange gear feature varying subscriber counts, deployment infrastructure and digital set-tops. In many locations, the VOD gear is running in unmanned cable hubs, with integrated software enabling remote monitoring and management. The full lifecycle is automated, from the time a new movie or program is propagated across hubs and servers until the expiration of the studio contract.