DivX, InterVideo Partner on PC Video
With the launch last week of the Movielink Internet movie download site, there's renewed interest in consumer adoption of video technologies in the PC environment.
Video compression software developer DivXNetworks has been pushing its patent-pending platform into the PC world since its reorganization a couple of years ago, and they've signed another partnership in that same vein, it was announced today.
The new deal at DivX is with InterVideo, Inc., makers of popular DVD software platforms that allow users to record, edit, author, distribute and play digital multimedia content on PCs as well as consumer electronics devices.
Under the new agreement, InterVideo has licensed DivX and DivX Pro video compression technology, and they'll feature the new compression technology in InterVideo's popular WinDVD Platinum DVD player software. InterVideo also said that it would integrate DivX and DivX Pro encoding technology into future versions of other InterVideo products as well.
Specifically, DivX compression technology acts as a video encoder/decoder, and offers DVD-quality video at sizes 7 to 10 times smaller than current MPEG-2 delivery mechanisms.
It's been an interesting path that the DivX technology has taken thus far, starting out as an underground video hacking tool that enabled users to pirate DVD content and distribute it over the Internet. Original platform developers eventually re-formed as the current corporate incarnation DivXNetworks, and since then, the company has been working towards general acceptance of the technology across the video content community, despite the platform's hacker roots. Players in the PC world have been most receptive so far, and the recent deal with InterVideo falls into that category as well. Back in August, DivX announced a similar deal with Home Media Networks, developers of the PC-based ShowShifter Home Media Center software, which integrates DivX compression with a software platform based on PVR-type functionality.