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SBC, Yahoo!: Make the switch it's easy

Mon, 10/14/2002 - 8:00pm
Susan Rush

Now that SBC Communications Inc. and Yahoo! have rolled out their co-branded DSL and dial-up services, the companies are ready to go after the competition.

The duo plan to release a suite of automated tools to help ease the migration from competitive ISPs to either the SBC Yahoo! DSL or Dial service. Although specific details of the new tools were not released, the companies said the tools will go beyond the current tools they use that enable customers to port some preferences. The new automated tools will most likely enable potential customers to migrate personal preference information from their current ISP to the SBC Yahoo! services. SBC noted that importing personal information may not be possible for customers whose account with their original dial-up ISP has been terminated. The companies plan to roll out the automated tools in the next few months.

"The switching tools will help us better meet this demand [for Internet services] by letting customers quickly and effortlessly switch from their current dial-up Internet service," SBC Group Vice President of Marketing and Sales Ray Wilkins said.

The SBC Yahoo! DSL service is available to customers in SBC's 13-state region. To attract customers, the high-speed service is being offered to new customers at an introductory price as little as $29.95 a month for the first six months. The monthly fee is bumped up to $42.95 a month thereafter.

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