SeaChange taking over where Diva left off
SeaChange International Inc. has added two new MSOs to its list of VOD customers, thanks in part to the demise of Diva Systems Corp.
In the wake of Diva's bankruptcy earlier this year, SeaChange secured deals with Insight Communications and AT&T Broadband. Insight currently offers VOD in 10 markets, while AT&T Broadband has made it available in parts of two cities–Atlanta and Los Angeles. AT&T Broadband also has launched a subscription-VOD trial featuring Starz! programming in the Los Angeles area.
SeaChange also has an established history with Comcast Communications, AT&T Broadband's pending suitor, and currently supplies VOD systems in a spate of Comcast markets such as Alexandria, Va.; Baltimore, Md.; Chesterfield, Va.; and Philadelphia, Pa., among others.
Insight expects to complete the change-out by the end of this year. AT&T Broadband said it plans to finish the conversion by the end of this month.
The third former Diva affiliate, Charter Communications, has spread its VOD wealth a little more liberally. Instead of going with one VOD server/system vendor, Charter decided to split up its business among Concurrent Computer Corp. and nCUBE Corp.
Diva filed Chapter 11 in late April, and Gemstar-TV Guide International stepped in to acquire Diva's software and technology assets for about $40 million as part of a pre-packaged bankruptcy deal.