Microsoft, PacketVideo climb into bed
Rivals Microsoft Corp. and PacketVideo are calling a truce to further the deployment of rich audio and video content to next-generation wireless phones and devices.
Although financial terms of the companies' new deal were not disclosed, PacketVideo will use Microsoft's digital media delivery format, dubbed Windows Media 9 Series, in its PacketVideo pv3 Mobilemedia System. The pv3 will enable the delivery of Microsoft's software to various wireless handset platforms, including Symbian, Nucleus, Windows Powered smart devices and others. The deal will enable these platforms to support encoding and decoding of Windows Media Audio and Video 9 Series and the downloading and uploading of Windows Media content. It also gives Microsoft an "in" in the advanced video delivery service sector.
PacketVideo believes Windows Media 9 Series technology will complement its 3G Partnership Project (3GPP) standard-based products. "This agreement represents a new era of cooperation that will drive the wireless industry forward toward the successful deployment of innovative multimedia services that enhance communications, information and entertainment…," says James Brailean, CEO of PacketVideo.
PacketVideo has a partnership with NTT DoCoMo, the first wireless carrier to launch 3G services in Japan last October. DoCoMo teamed with PacketVideo to deliver real-time video streaming services over DoCoMo's 3G mobile network without the need to install streaming media software in the terminals.