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iN Demand eyes 5 million subscribers

Mon, 09/23/2002 - 8:00pm
Susan Rush

Video-on-demand provider iN Demand is delivering its content to more than 2.5 million VOD subscribers, and the company expects that number to balloon to 5 million by the end of the year.

Video-on-demand is poised to become a significant source of revenue for the cable industry and the movie studios, according to iN Demand's President and CEO Steve Brenner.

iN Demand is working to make sure it continues to have a large slice of the VOD pie. The company has content deals with Artisan Entertainment, DreamWorks SKG, Columbia TriStar, MGM, New Line Cinema, 20th Century Fox and Universal Studios. The company also is delivering content from Warner Bros. These agreements give iN Demand access to roughly 75 percent of the new films being released by the major studios, according to iN Demand.

In addition to contracts with movie studios, iN Demand also has content deals with BBC America, Comedy Central, Court TV, ESPN, Fox News, Hallmark Entertainment, Sesame Workshop and Turner Entertainment.

About 3 million cable customers have access to movies on demand, and the market for VOD is on the rise. Digital cable customers are expected to reach 35.4 million in the United States by the end of 2003, and 8.8 million of those will be VOD-enabled customers, according to Kagan World Media.

"The aggressive growth in the number of active VOD subscribers, plus the continuing aggregation of quality content, will lead to a fundamental change in the way America watches movies on television," said Brenner.

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