BigBand lands Cox HD deployments
Cox Communications Inc. has tapped BigBand Networks Inc. to support the MSO's rollout of high definition television in several markets later this year.
Initially, Cox will use BigBand's Broadband Multimedia Service Router (BMR) in Las Vegas, Nev. and Phoenix, Ariz. Cox said the gear will help the operator reduce costs and better allocate and manage its available bandwidth without expensive system rebuilds or upgrades.
"As more content becomes available, HDTV's massive bandwidth requirement is a formidable challenge, with each HDTV feed requiring approximately up to six times the capacity of standard digital television," said Cox Manager of Digital Technology Steve Watkins.
The deployments will be the first for BigBand's new "RateShaping" technology, which is designed to maintain video quality while enhancing channel capacity by up to 50 percent, or, more specifically, to insert up to three HD channels in one QAM.
BigBand COO Jamie Howard said Cox plans to use BigBand's equipment in other HD markets, with some of those markets coming online later this year.
BigBand also has deployments with Time Warner Cable, Blue Ridge Communications and Canada's Rogers Cable Inc. BigBand also is in discussions with AT&T Broadband, Adelphia Communications and a number of international cable operators. At last count, more than 1.5 million digital subscribers are served by BigBand's BMR gear.