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On your mark, get set, sports VOD

Wed, 05/29/2002 - 8:00pm
Susan Rush

What better way to get clued in on the latest snowboarding or skating technique, than to watch it on television? Sports clothing producer Quicksilver and VOD content aggregator TVN Entertainment are joining forces to bring video-on-demand and subscription VOD to action sports enthusiasts.

The channel, dubbed UNION* The Boardriding Channel, will sport films from Volcom, Globe, 900 Films, Opper Sports, Bluefield Entertainment and EX TV/The Extreme Group. Beginning in roughly 30 days, the action sports films will be delivered via TVN's on-demand programming and distribution platform. Financial terms were not disclosed.

The duo initially will market the channel to TVN cable affiliates, including Comcast Corp., Adelphia Communications, Mediacom and Insight Communications. After the initial launch, the companies plan to expand the offering to other last mile television program providers, including cable, DSL, satellite and wireless providers.

Through the use of the VOD and SVOD platform, sports fans can fast forward, rewind, pause and stop programming.

Earlier this month, TVN inked a deal to handle Insight Communications' VOD needs linked to programming, transport and asset management. To deliver the services, TVN will use components such as its proprietary ADONISS platform and SST (secure satellite transmission) system.

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