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DirecTV Broadband targets cable with extended offer

Thu, 05/09/2002 - 8:00pm
Jeff Baumgartner

DirecTV Broadband will continue to offer two months of free DSL service to existing cable modem customers through May 31. The company launched the special offer late last year.

In addition to the offer's two months of free service, DirecTV Broadband said it will also waive its $49.99 activation fee, putting the total value of the package to about $150.

The company is pushing the offer via a toll-free number and a special Web site.

According to the site, DirecTV DSL customers who take advantage of the offer must commit to and pay for 12 consecutive months of service at $49.99 per month, and pay $24.99 for shipping and handling of the gateway. If customers terminate or cancel the service before the end of the year-long commitment, they're obligated to return the equipment or be charged $499, and are subject to an additional fee up to $139.99.

DirecTV DSL said its download speeds "can be as fast as" 1.5 megabits per second, but like other DSL providers, speed levels are dependent on a home's distance from the phone company's central office.

Although former Excite@Home Corp. affiliates have moved off of the defunct @Home network and transitioned to their own or to networks operated by third parties, DirecTV Broadband, in its press release, continued to play upon earlier problems that affected operators and their cable modem customers during the migration.

DirecTV Broadband is a division of Hughes Electronic Corp., which is in the process of merging with Littleton, Colo.-based EchoStar Communications.

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