Broadbus merges on VOD highway
Broadbus Technologies Inc. says it has become a Starz on Demand Subscription VOD Deployment Partner, signaling the latest VOD server vendor to challenge leading VOD system providers such as Concurrent Computer Corp., Diva Systems, nCUBE Corp. and SeaChange International.
Broadbus said it expects to include Starz on Demand as a core offering in system demonstrations and deployments.
Broadbus' "informal working relationship" is non-exclusive, as Starz Encore Group has similar arrangements with all major VOD server vendors, set-top box makers and middleware providers, a Starz Encore spokesman said.
Like other premium networks, including HBO and Showtime, Starz Encore has promoted SVOD heavily, claiming the service can retain digital cable customers and attract new ones. To date, MSOs such as Adelphia Communications, Comcast Corp. and Time Warner Cable have launched SVOD services in select markets.
In the case of Broadbus, the company's VOD system is powered by its B-1 Streaming Media Server family, which features high-density random access memory (RAM) subsystems. Broadbus' B-1v video server model targets VOD over cable networks, the Internet and other IP networks. A more compact "c" model serves both core and edge VOD deployments, and Broadbus' "i" box is solely for edge network VOD storage.
Broadbus' board of advisors includes Dr. Sam Haddad, president emeritus of the Silicon Valley Engineering Council; John Samuel, senior vice president and managing director of interactive marketing for American Airlines; Lynda Rosenthal, executive vice president of CIO Magazine; and Stephen Friedman, vice president of marketing for Discovery Channel.