Wink lands ACADIA validation from Motorola
In an intricate partnership, Motorola's Broadband Communications Sector and Wink Communications have successfully combined Wink's iTV software with Gemstar-TV Guide International Inc.'s interactive program guide.
And now, Charter Communications will be able to deploy the Wink service, using the Motorola DCT-2000 set-top box.
The software interoperability was tested in Motorola's ACADIA Application Integration Center, via Wink's membership in Motorola's Horizon Developer Program.
That said and done, the result has already been launched in Charter's beta site in Madison, Wis., and will be deployed in 13 more Charter systems during the next 30 days. A Charter spokesman could not say which sites will be affected or how many homes would be serviced, by CEDaily's deadline.
"This is our first deployment on the Motorola DCT2000 and our first integration with … TV Guide Interactive," says Wink Executive VP of National Accounts Melinda White, in a statement.
ACADIA validation is designed to act as a benchmark for operators choosing software, content and applications. The Application Integration Center is a Motorola subsidiary and is the facility for the Horizon Developer Program. The center is intended to supply the expertise and resources to take a prototype to deployment.
Wink produces an iTV software that lets viewers interact with programs and advertisements while watching TV, including using a remote to get access to program-related information, and to request product samples, coupons and free offers, or to order online. The technology also collects and tracks information on viewer behavior and responses.
A Motorola spokeswoman could not be reached by CEDaily's deadline.