Shaw, Rogers target dial-up users
In an attempt to convert dial-up users to faster broadband connections and to lure entry-level Internet users, Canadian MSOs Rogers Cable Inc. and Shaw Communications Inc. are offering "Internet Lite" services. Shaw has launched the service, and Rogers plans to offer it this month.
Slower than traditional cable modem services but much faster than dial-up connections, the new Lite version will offer one e-mail address, and features speeds as high as 128 kbps downstream and 64 kbps upstream.
"We estimate there are more than a million people in our service area who still use a dial-up service to access the Internet at home," said Alek Krstajic, senior vice president, sales and marketing, Rogers Cable. "This new product is ideal for people who only need one e-mail address and surf the Web occasionally."
Shaw, meanwhile, estimates that there are more than 825,000 dial-up Internet customers in Western Canada that could immediately benefit from its new Lite-Speed Internet service.
Rogers Internet Lite is priced at $24.95 per month, including the cable modem rental, with an installation fee from $49.95. Shaw's service for non-Shaw cable customers carries a monthly subscription fee of $29.95, including cable modem rental, and a one-time installation fee of $49.95. Current Shaw cable customers can sign up for it and pay $24.95 per month, including cable modem rental.