Urban women see more digital cable TV, Internet
Awareness of digital cable TV service jumped 55 percent among urban women this year, a study says. Internet penetration in urban homes grew nearly 50 percent and daily Internet use rose 50 percent among urban women.
Women's Worlds, from Horowitz Associates Inc.'s Surveys Unlimited unit, analyzed responses from 1,800 men and 2,200 urban women — 1,100 each in two separate surveys. In early 2000, 55 percent of urban women knew of digital cable TV, results showed. A year later, awareness reached 94 percent.
Likewise, Internet penetration in that time grew from 35 percent to 52 percent and daily Internet use went from one in five urban women last year to one in three this year.
Potential demand also rose: 24 percent intend to sign up for digital cable and 42 percent plan to add Internet service. Twenty percent of urban women who own PCs say they'd pay $200 in equipment charges and a $40 monthly fee to get high-speed cable Internet access, the study says.
The data demonstrate women's roles in purchasing digital cable and other broadband services, Horowitz President Howard Horowitz said in a statement.