CTAM study: Cable holds edge over DSL, dialup

Tue, 10/09/2001 - 8:00pm
Anne Kerven

More cable modem customers say they're satisfied with their service than do DSL or dial-up subscribers, according to a survey by Cable & Telecommunications Association for Marketing.

Rating Cable Modem, DSL, Dial-up: What Consumers Are Saying, shows a solid 80 percent of cable customers were satisfied or completely satisfied, compared with 65 percent for DSL and 52 percent for dial-up.

CTAM polled 4,600 respondents on online satisfaction with the three Internet access services, features and their benefits, and opportunities for future content applications.

In other findings, 95 percent of cable modem customers definitely or probably will continue service for the next six months, compared with DSL's 87 percent and dial-up's 82 percent.

In the provider trust category, cable modem customers demonstrated the highest levels at 69 percent, versus DSL's 62 percent and dial-up's 58 percent.

And in download speeds, 84 percent of cable modem users found their speeds very good or excellent, compared with DSL's 69 percent and dial-up's 24 percent.

Customers say the most popular future application is sending photos and homemade videos to friends and family.

CTAM used Harris Interactive to collect and analyze data, gathered from 4,689 online interviews with adults who pay for Internet access at home. Respondents include 1,258 cable modem subscribers, 1,017 DSL customers and 2,414 dial-up users. The study breaks out dial-up users into those with less than two years of service and those with more than two years.


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