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Sunrise merges two buys into broadband unit

Thu, 09/06/2001 - 8:00pm
Anne Kerven

Sunrise Telecom Inc. merged two of its cable units into a new broadband division that will produce cable TV test equipment. The unit will be split between offices in Norcross, Ga., and Anjou, Canada.

The company bought Hukk Engineering in July 1999 and Avantron Technologies in January 2001, says Sunrise spokesman John McGovern. "Hukk was known for a mobile application … a field application, and Avantron had a presence in both the headend product and also a field product that worked well with Hukk," he says. The company put them together to offer a complete product line. During the past eight months, the company worked on the details and "structural complexities" of merging the two into the Broadband Division, completing it this week. McGovern says there were no closures or layoffs in the mix. The unit will operate from the two original companies' locations.

Operations, technical engineering and international sales will come out of the Canadian office, McGovern says, while domestic sales and marketing, and product development work will be housed in the Georgia office.

The unit will produce cable TV test equipment for cable TV and cable modem applications, with products for headend and field applications, Sunrise reports.

Avantron Technologies founder and CEO Ralph Gerbasi will be the new unit's VP and GM, overseeing daily operations, Sunrise says. Cliff Brown, founder and president of Hukk, will be VP and CTO, focusing on cable TV's new technologies and market applications. Industry veteran Sydney Fluck will be VP of strategic product planning.

The unit will now focus on streamlining and expanding the product line, although McGovern would not say what new products were involved, refusing to discuss what he calls "vaporware."

The unit also will "clean up" its distributorship and focus on a "strong rollout in the international market," McGovern says.

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