Liberate Technologies and AT&T's Headend In The Sky will team on interactive content via satellite to cable headends, and then to customers. The deal should allow HITS affiliates to provide new services, without set-top upgrades or server investments.
The ITV service will use Liberate's TV Platform Compact software and run on Motorola's DCT-2000, the duo says. The initial ITV service won't require a two-way plant or additional billing system integration, they note. Content will include news and information services, and enhanced TV and interactive games. Additional content is subject to MSO input, but upgrade plans include VOD, interactive advertising and e-commerce.
Technical trials behind them, the two are integrating the service into HITS' satellite broadcast center. The service should be available late this year.