AOLTW launches second unit in two days
A day after it announced its Interactive Video unit and new cable chief, AOL Time Warner says it's created the AOL Time Warner Global Marketing Solutions Group, headed by Myer Berlow. The unit will oversee development and rollout of the company's cross-platform advertising and marketing programs.
The Interactive Video unit, announced yesterday, is intended to drive such initiatives as Time Warner Cable's rollout of multiple ISPs starting in September; an enhanced version of its AOLTV services; VOD and HBO SVOD; and cable IP telephony. The unit will work closely with TWC and AOL, it says.
The company also appointed Joseph Collins as chair of the new interactive unit, and named Glenn Britt chair and CEO of TWC. James Chiddix, formerly senior VP of engineering and technology and CTO at TWC, is president of the new unit's interactive personal video group.