BigBand Networks and OpenTV are partnering to create a strategic technology integration and cooperative marketing agreement to provide cable operators with an integrated, cost-effective solution to deliver interactive TV content.
Using the combined product offering, cable operators can insert interactive TV content at master or local headends, while minimizing capital equipment costs, and optimizing transmission bandwidth to provide these services. Cable operators can more efficiently manage their transmission bandwidth requirements. As a result, TV consumers can view high-quality, local interactive TV content, without impacting the bandwidth required for quality video and audio delivery.
Using OpenTV's OpenStreamer and middleware software with BigBand Networks' BMR, a new class of router based on NativeMedia architecture that routes and integrates video, audio and data in their native formats, cable operators will have an opportunity to deploy interactive TV content. The combined solution provides complete scalability and interoperability for networks with multiple equipment manufacturers and VOD vendors. In addition, the combined system is expected to enable cable operators to save on capital equipment costs required to incorporate redundancy and fault tolerance, and to enable efficient broadcasting of channel line-up data to digital set-top boxes.
"This agreement highlights the compelling value-proposition of the BMR platform in enabling cable operators to easily and cost-effectively deliver new, interactive content and services," says Amir Bassan-Eskenazi, president/CEO of BigBand Networks.