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NTL/Telewest co-market U.K. broadband

Sun, 07/08/2001 - 8:00pm
Anne Kerven

NTL Inc. and Telewest will co-market broadband services throughout Britain. As two key cable companies in the country, they aim to accelerate broadband Internet acceptance in the U.K. and Ireland, they say.

The two say broadband cable is available in 9 million homes, covering 37 percent of the two countries. That number should rise to 11.6 million homes, or all of NTL's and Telewest's service area, by the end of 2002.

Most U.K. customers still use dial-up, "which means we have all become familiar with the World Wide Wait," says NTL Managing Director Stephen Carter.

The joint marketing campaign starts July 28, via national and regional TV, national newspapers, and regional press and radio, says the duo, who also promise a "high-profile PR and promotions campaign and a ground-breaking online campaign."

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