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TWC edges over competition, but customer count falls

Sun, 06/24/2001 - 8:00pm
Anne Kerven

Time Warner Cable shows an edge over other cable companies, with 14.4 percent of the cable TV households, but that number is down from last year's 15.5 percent of the customers, a new study says.

Worse, the satellite industry is making inroads into the cable TV market and has higher customer-satisfaction ratings.

The study, conducted twice a year by Solomon-Wolff Associates, polled a random sample of 5,519 of participants from the research firm's database of Internet users to determine trends in personal communications services.

"DirecTV and DishNetwork together account for over 21 percent of customers and their share grows every time we conduct a new study," says S-W partner S. Joey Wolff.

The study showed 28 percent of satellite TV customers polled say they are completely satisfied, compared to 18 percent of cable customers. Wolff attributes the low satisfaction to cable's monopoly on local markets in each franchise area. "This lack of competition seems to have left them unprepared for the competition that satellite TV represents," he says.

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