NCTA: So you say you want an evolution …
What's in a name? Try $45 billion in industry overhauls in three years.
National Cable Television Association completed its name change to the National Cable & Telecommunications Association, as announced in February.
The change reflects cable's transformation from a one-way video provider to a medium for two-way services, such as digital video, high-speed Internet, cable telephony and ITV, NCTA reports.
The change also reflects work the organization's been doing in the cable industry and the direction its membership is going, spokesman Marc Osgoode Smith told CEDaily.
The industry has invested $45 billion in upgrades during the past three years, NCTA reports.
While the cable industry has been attentive but relatively quiet, at least publicly, in the recent hearings over the Tauzin-Dingell bill — "We don't have a dog in that hunt," Osgoode Smith says — its membership is increasingly composed of high speed Internet and digital companies and issues, contributing to the change.
Administratively, the change was a huge undertaking, he adds, from business cards to signage and legal costs.