Survey cites broadband user wish list
Broadband users most want virus protection (68 percent) and firewall applications (67 percent), followed distantly by Internet telephony, instant messaging and streaming audio (46 percent to 50 percent), according to a study commissioned by BroadJump Inc. and conducted by Boston Research Group.
The study polled 1,000 residential Internet users — 600 who use such broadband as DSL, cable and fixed wireless, and 400 dial-up customers.
Broadband respondents indicated they'd rather use pay-per-use than subscriptions (60 percent); want to keep monthly access charges lower rather than save on usage charges; and will commit to annual service agreements if they minimize monthly service charges. Seventy-five percent prefer service providers with enhanced services over broadband, and said the availability of those services was critical in their selection of a provider.