PlayLink/Triveni team on games with ads

Thu, 04/05/2001 - 8:00pm
Anne Kerven

Newgold's PlayLink Corp. and Triveni Digital have teamed on delivering interactive games over a standard digital TV signal. Arguably an added benefit: The games can include advertisements.

ATVEF-enabled digital TV set-top boxes already offer interaction with TV programs in certain areas, the company reports. PlayLink, an interactive game developer, will use Triveni's platform to deliver ATVEF games.

PlayLink focuses on games that can be upgraded to emerging technologies, CEO Greg Bailey said in a statement. Those would include third-generation cell phones, new Web technology and ITV. His company predicts that "games including an advertising message will surpass banners and pop-ups on the Web, and will become part of a comprehensive advertising solution on interactive TV and wireless devices," he said.


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