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ADC merges broadband units; reorganizes

Thu, 04/12/2001 - 8:00pm
Anne Kerven

ADC has merged its Broadband Connectivity, and Broadband Access and Transport groups into a single entity it calls Broadband Infrastructure and Access, or BIA.

The move is part of a swath cut by incoming Chair and CEO Rick Roscitt who has reorganized the Minneapolis company by rearranging its operations.

Changes include a new office of the chairman; new product and services organizations, including BIA; and a strengthening of ADC's market approach, the company reports.

BIA will focus on what ADC calls its 4+2 plan, spokesman Rob Clark told CEDaily, which entails its DSL, IP cable, optics and software businesses. The company's Integrated Solutions division will remain focused on its two core areas of connectivity products and systems integration, he says.

Marketing changes will include changes from what was a decentralized approach to a more "holistic" one, Clark says.

The changes follow an organizational review conducted in the weeks since the new CEO started, Clark adds. Along with the new chair spot, the company will hire a worldwide head of global sales and a chief marketing officer. The changes don't add to the previously announced 3,000 to 4,000 layoffs worldwide, he says.

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