Philips/Sun team tech on streaming media
Under a nonbinding agreement, Royal Philips Electronics and Sun Microsystems will develop streaming multimedia for emerging broadband media, VOD and mobile wireless markets. The deal allows the duo to combine technical resources on a turnkey reference solution for broadband media, based on MPEG-4 technology.
The agreement is subject to more negotiation and closing, but stems from the two previously working together on developing MPEG-4 streaming solutions, including flexibility of the MPEG-4 standard with content, encoded by Philips' WebCine Encoder, transferred to a Sun Enterprise server running the Sun StorEdge Media Central platform. This content has been replayed over the network to a variety of clients, including a Philips WebCine Player, the companies report.
Both Sun's and Philips' products are designed to provide an interoperable solution for multimedia distribution across broadband, intranet or wireless networks, and intend to support standard Moving Picture Experts Group (MPEG), Internet Engineering Task Force (IETF) and other open standards protocols.
Sun and Philips also recently joined Apple, Cisco, IBM, Kasenna and others in creating the Internet Streaming Media Alliance (ISMA), which promotes the development and use of open standards for IP-based media delivery, hoping to drive interoperability of rich media devices and solutions. As it stands, content producers and distributors choose streaming solutions based on proprietary formats and platforms of a few suppliers.