Internet Home Alliance research uncovers connected home market
Internet Home Alliance, a non-profit association of high-tech and consumer companies formed to enhance consumers' understanding, appreciation and adoption of the Internet lifestyle, today announced the results of a custom survey that assessed consumers' attitudes toward connected home solutions.
Results of the survey reveal 42 percent of U.S. single-family homeowners, or 26.1 million households, are inclined to adopt technology that results in a connected home. Seventeen percent of respondents identify themselves as likely adopters of connected home solutions and 25 percent indicate that they would consider the concept of a connected home.
The study unveils the following key characteristics of early adopters:
Families with an annual household income between $75,000 and $100,000
Homeowners between the ages of 35 and 54 years old
Fifty-eight percent feel the Internet has had a very positive impact on their lives
Majority tend to be outgoing and involved in a variety of social or civic activities
A connected home is defined as a home where home computers, peripheral devices, televisions, lighting and heating controls, the home security system and other home appliances are linked into one centrally-controlled system. This system can offer simultaneous access to the Internet from multiple computers in the home, operate entertainment devices and manage home appliances and security systems.
The survey indicated that the most appealing aspect of the connected home is the convenience associated with the ability to control a variety of home devices from a central system. The least appealing aspect is the presumption that the technology will be too "technical" or "complicated." The most prevalent concern interested consumers have about the connected home is security. These concerns fall into two distinct categories: the outright theft of personal information and the confidentiality of information transmitted via the Internet.