Insight Communications and DIVA have announced an agreement which further extends DIVA's VOD solution to Insight's remaining systems in Indiana, Illinois and Kentucky. As a result, DIVA will now be placed in front of a potential 930,000 Insight basic customers, including those already able to receive the product.
The deal is the first multi-system-operator (MSO)-wide VOD agreement in the cable industry, and when combined with DIVA's additional MSO contracts, expands DIVA's VOD reach to more than 4.5 million basic subscriber homes.
Insight will deploy the VOD service as part of Insight Digital in its markets centered in the Midwest. It will be included in the first level of digital options, the $6.95 "Digital Gateway" service. To date, Insight has launched the VOD service in Evansville, Ind.; Columbus, Ohio; and Rockford, Ill. using DIVA's VOD solution on the Motorola DCT-2000 set-top terminal.