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Wink gets ad nod

Tue, 02/20/2001 - 7:00pm
Karen Kessler-Tanaka

Wink interactive television technology is bringing forth some good results for advertisers. In categories like auto, financial and pharmaceutical, Wink advertising partners' campaigns report that between 30 and 50 percent of viewers requested more information or new account kits for the products.

The company's end-to-end i-TV system lets advertisers create targeted communication with viewers.

Wink's technology is currently used in 2.5 million cable and satellite households in the U.S. Wink also collects, analyzes and routes viewer response information to give advertisers and broadcasters a tool to evaluate their advertising campaigns.

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