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TiVo partners with AOL

Wed, 02/28/2001 - 7:00pm
Staff

TiVo has expanded its existing strategic relationship with AOL to include an enhanced multi-million-dollar marketing and promotional campaign with AOL Time Warner. Under this agreement, TiVo will be promoted across AOL Time Warner online, print and television media properties, which will focus on educating consumers about the popular TiVo personal television service.

"AOL has been a great partner of ours for some time, and this expanded agreement with AOL Time Warner will enable TiVo to continue its aggressive marketing efforts to promote 'Personal TV' to a broad audience, focusing on the marketing channels that have worked best for us in the past," says Mike Ramsay, president and CEO of TiVo.

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