OpenTV heads north
OpenTV is furthering its global presence. Earlier this week, CEDaily reported on OpenTV deals in Europe. OpenTV now says it has allied with Scandinavian network operator Viasat to deliver online and traditional media content to interactive-hungry television audiences. Viasat currently reaches 350,000 subscribers in Sweden, Norway, Denmark, Finland, Estonia, Lithuania and Latvia. The subscribers use free digital decoders which use the Open TV platform.
The technology, OpenTV Publisher, lets Viasat transform content from its parent company's, Modern Times Group, Internet portal and printed media into digital content for its broadcast networks and i-TV. The digitally transformed content for i-TV includes local news, travel information and classified ads; or enhanced sports and advertising.
"OpenTV Publisher is one of the building blocks in the implementation of full-scale interactive television services in northern Europe," said James Ackerman, OpenTV president and COO.
Viasat plans to migrate most of its 1.2-million analog DTH subscribers to digital over the next few years.